Emotion-changing Coffee

Here’s a little proof that making an everyday object delightful is enough to make yourself memorable.

By the creative heads at http://www.backbonecreative.com/


Mark O’Toole’s advice for new job seekers.

Mark O’Toole’s advice for new job seekers.

“Over the past 20 years, I’ve been in hiring roles and have received thousands of resumes from new college graduates. I’ve interviewed many for real jobs and done my share of informational interviews. Sometimes I’ve hired people into entry-level positions. More often though, I haven’t.” -O’Toole



This is a great presentation to view if you are job seeking, especially as a new college graduate.  Some of it is funny, some harsh, but all of the content he presents is common sense, direct, and extremely helpful.

Production Booster:Mural.ly

Do you have a perfect moodboard creator?  If not, mural.ly might be it.  This we app has enough structure to be attractive, but enough flexibility to be fast and adaptable.  Additionally, you can share, edit, and collaborate on a moodboard, similar to the experience of a googledoc. (Am I right that we all enjoy googledocs?)

Anyway, so yourself a favor and sign up for a basic Mural.ly account.  Maybe turn up some of your favorite Mozart or MIKA. Drag, drop, and be inspired. 🙂


Intuitive Design

Here’s another study of useful design. This time I’m focusing on intuitive designs that align with a users preconceived ideas of how something might function. In this case, my laptop bag from Belkin is a great example. Can you think of great designs that you are able to easily use in your activities?


Confusing and Understandable Designs


Design can be intuitive or confusing, even in very basic products.  Following are two contrasting examples of products that are clear or complicated in use.


A pad of scrapbooking paper doesn’t seem confusing, but this product has already left me frustrated. Each designed piece of paper is glue-bound into the pad. The margin strip at the top is rendered useless for crafts by the hole and the non-matching color, however, the paper is not perforated below the margin, and can only be torn out of the pad at the binding, leaving the white strip attached and needing to be manually cut off.



Toothpaste is an essential daily product, and this design simplifies the process of using it. The lid with its smooth, sturdy lip encourages me to flip the lid open with my thumb, the line where the parts of the cap meet show me where it opens, and the hinge indicates the direction and movement of the opening lid. The soft design of the tube means that the extruding of toothpaste is easy, and the process will likely begin someone automatically as I open the lid while grasping the tube.