“Think about what your pages do, not what they look like. Let your design flow from the services which they will provide to your users, rather than from some overarching idea of what you want pages to look like. Let form follow function, rather than trying to take a particular design and make it “work”.” -John Allsopp
Took the time to reread this classic article on the need for web design to break free from its print origins and become a unique, responsive creature of its own. Highly recommended read!